Japanese cuisine has gained international attention in recent years. Many foreign travellers like to spend their vacations in Japan as they want to enjoy the local culture and food. The Japanese cooking style is usually fresh, delicious, and healthy – Japanese dishes are characterised by their abundant use of seafood and vegetables, such as fish, crabs, lobsters, and fungus. The country’s status as an island nation means that chefs always have access to fresh, delicious seafood.
Food culture plays an important role in today’s modern society because it emphasizes the traditional values of Japanese culture. For example, the value behind lunch boxes were socialization, cooperation, and teamwork. Traditional food also helps modernised societies to keep their traditions and history. Sukiyabashi Jiro is commonly regarded as the world’s best sushi restaurant due to their Edo-style sushi. This, combined with their high quality customer services, has attracted customers such as Barack Obama and former prime minister Shinzo Abe to dine there in 2014.
Foreign business has become popular in Japan. The country is one of the world’s largest economists, and restaurants serving dishes from all over the globe has become a regular sight. The food industry provides good opportunities in Japan – if operated correctly, businesses can build up their brand awareness and become a recognised name in the Japanese food market. Since the target market of most the foreign restaurants are travellers and local Japanese customers, some businesses have invented creative and delicious dishes, such as the ‘korroke’ which originate from a combination of French and Japanese local food culture.
Globalization offers many opportunities for entrepreneurs to expand their business or make investments in Japan. If you are part of the food industry and are beginning your global expansion project, contact us here for a free online consultation.